A partnership built around performance, visibility and a shared athletic mindset.

As part of our collaboration with My Active, ach. Communication proposed, coordinated and brought to life a strategic partnership with Under Armour, connecting two brands with a common focus on performance, training and an active way of life.

The collaboration was developed around My Active’s first open-air gym in Attica, creating a strong and authentic brand presence within the training environment. Under Armour undertook the outfitting of the My Active trainers, while also extending its visual identity across the facilities through the branding of the containers housing the changing rooms and office areas.

From the initial concept and brand approach to coordination and final implementation, ach. Communication managed the collaboration end-to-end, ensuring that the partnership was naturally integrated into the My Active experience.

The result was more than a sponsorship placement: it was a physical expression of two brands sharing the same space, audience and commitment to athletic performance.