For TrenchWork Sports Camp 2025, ach. Communication transformed T Center Athens at OAKA into a meeting point for elite basketball and the next generation of athletes. With NBA stars Norman Powell, Fred VanVleet and many others joining the event, the camp offered young players the opportunity to train, connect and share the court with leading figures of the game.

From sponsor coordination & event design to art direction & video production, ach. Communication managed the project across every stage, shaping a cohesive identity and experience both on and off the court.

A central part of the activation was the integration of FAGE throughout the event. The brand gained a strong and natural presence across the venue, while dedicated interview content featured the NBA players enjoying FAGE products and sharing their experience, extending the collaboration beyond physical branding and into authentic storytelling.

The creative concept was also brought directly into the court through custom-designed visuals for OAKA’s glass floor, turning the playing surface into a dynamic part of the event identity and amplifying the overall atmosphere of the camp.

The result was more than a basketball event: it was a fully integrated brand experience where international sports talent, live interaction, creative production and strategic communication came together on one of Greece’s most iconic courts.