For the exclusive collaboration between Pastritect Dimitris Economides and a renowned house of haute horology [ AP ], ach. Communication designed and executed a thematic photoshoot that embodies the encounter of haute horology and haute patisserie.

Our team developed the concept, art direction, and visual staging, capturing the chocolate creation with the same precision and refinement that define the world of fine watchmaking. The result is a visual narrative where craftsmanship, detail, and elegance converge, presenting the pastry not only as a culinary masterpiece but also as a symbol of timeless artistry.