For their latest summer campaign, Kotris Sandals brought forth a vibrant collection rooted in Greek craftsmanship and timeless elegance. We collaborated closely to translate their brand ethos into imagery that speaks of sun-kissed sophistication and artisanal quality.

From the brand’s own narrative // Dedicated to the art of making exceptional and timeless sandals that embody family and craftsmanship values. Emphasizing a harmonious blend of “tradition and modernity, inspired by Ancient Greece’s rich history”, handcrafted in Greece.

Campaign highlights //

Visual Concept & Art Direction
We framed Kotris’ signature sandals within clean, minimalist settings that echo both the sun-soaked Cycladic palette and refined craft — conveying a sense of elevated comfort and stylish ease.

Photography Direction & Styling
Each pair was meticulously styled to reflect its unique design details, presented against softly lit, monochrome backdrops punctuated by summery tones — a visual language that balances heritage with modern allure.

Content Delivery & Social Strategy
We handled all facets of the brand’s digital presence — from scheduling and managing organic social media posts to crafting targeted ad campaigns. Our approach ensured consistent storytelling across all touchpoints, reinforcing Kotris’ identity: authentic, premium, and effortlessly chic.

Why it works //

Consistent Brand Identity
The imagery reflects the brand’s dedication to craftsmanship and tradition, while the clean visuals and summer palette introduce a contemporary, ‘editorial’ feel.

Lifestyle Appeal
Subtle lighting and polished styling communicate a lifestyle of effortless luxury — perfect for Kotris’ discerning, fashion-forward audience.

Digital-First Approach
The content was created with cross-platform adaptability in mind — from Instagram carousels and stories to Facebook ads and website visuals — ensuring maximum impact across digital channels.