In 2024, ach. Communication joined forces with TLT Concepts to introduce a new lifestyle destination in Greece—The Lemon Tree & Co, nestled in the iconic A Plaz of Voula. A seaside concept that blends laid-back elegance with effortless charm, The Lemon Tree & Co brings a breath of Mediterranean freshness to the Athenian Riviera.

From strategy and creative direction to storytelling and digital presence, ach. Communication curated a narrative that captures the essence of this sunny escape—a place where good food, chilled drinks, and coastal living come together under the shade of lemon trees.