We embarked on crafting a distinctive brand identity for We ‘re Coast, an establishment rooted in the vibrant port city of Piraeus.
Drawing inspiration from the mythological figure of Poseidon, the Greek God of the Sea, the logo encapsulates the powerful connection between the business and its maritime surroundings.
Poseidon, as a symbol of strength, depth, and mystery, became the foundation of the visual identity, aligning with the brand’s aim to resonate with its coastal heritage.
Beyond simply designing a logo and selecting a color palette, our team developed a comprehensive brand story that speaks to the values of We ‘re Coast.
The fluidity of the sea is reflected in the design’s elements, creating a sense of flow and movement, while the deep blues and bold strokes of the logo echo the powerful, unwavering presence of the sea itself.
This cohesive identity ensures that We ‘re Coast stands out, not only visually, but also in the message it communicates to its audience.
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