For the Autumn/Winter 24/25 issue of Fresh Paper, ach. comm undertook the graphic design, layout, and art direction.

The theme Naughty or Nice explores the contrasts that define balance: the spontaneity and boldness of the “naughty” side versus the responsibility and connection of the “nice” side. This duality is expressed visually through a design approach that emphasizes clarity, structure, and a refined use of contrasts.

Our role focused on delivering a cohesive editorial identity, ensuring that typography, layout, and imagery aligned seamlessly with the central concept of the issue.

Editor-in-chief: Elias Krassas

Creative Direction: Mary Giatra

Texts & Interviews: Jovanna Vlachava

Art Direction: ach. Communication

Photographer: Nastazia Arapoglou

Make Up: Alexandra Spyridopoulou

Fashion Styling: Mary Giatra, Vasiliki Simeonidi

Hair: Joanna Domazaki